ByDigital Marketing is nothing but any form of marketing that exists online. From the past years, online marketing is rapidly increasing. I still remember when online marketing was just about buying clothes. But now, you can even buy groceries and medicines online. Like really, grocery is being delivered on the same day of ordering.
But all of this is possible through Digital marketing.
Digital marketing provides us so many platforms to advertise and sell our products or services to those, who are actually advancing with the technology. Everybody can share their interests through digital marketing services and can earn money through it. New trends in Digital marketing are dynamic and they have a far-reaching impact on how people use them to their advantage.
Digital marketing trends in 2023
We have created a list of top 10 digital marketing trends in 2023, which could help you to take your product or service on another level online.
Now let’s discuss them in brief.
- Emerging Tech
Nobody is new to AI, now a day’s people don’t just waste their time typing. People speak; they use a microphone feature which is available in almost all the models of devices since 2017. Just open the search engine and click on the microphone symbol and speak and it does the typing itself and thus, search for the thing you were looking for.
Also, the advancement in TVs and other media devices, for example, Android TV, is really helping the users to interact with the digital marketers as they can just search the ad they saw between the programmes they were watching. This will increase the product demand for the digital marketer.
So, if you are a digital marketer and want to advertise your product or service by market penetration and market development then you just have to be specific and select the perfect keyword for your product so that whether through ads or AI search, your product come first. You can also opt for our Digital marketing services as we are considered to be the best digital marketing company in Dubai.
- Sentiment analysis
This is the feature through which people can convey their mood or their reaction after seeing your product. This is also known as social listening. This feature first came in facebook where people can like as well as react on the pictures or videos they just saw.
By the use of appropriate digital marketing tools, we can analyze the response of our consumers and general public. Tools like Critical mention, Repustate and Lexalytics are leading in providing text analytic services for companies. With the help of these digital marketing tools, you can extract exact keywords and sentiments of people in social media and respond accordingly.
These tools extract the data in multiple languages so you can be multilingual when advertising your products online.
- Outsourcing
A digital marketer can outsource various tasks to make his workload less. Outsourcing is the way by which you can take the services of those who are best in it. So, if instead of doing some of the work himself, a digital marketer can hire other individuals who basically do that work. If you are a businessman or an agency or a digital marketer and you want to seek help then you can hire us as we are considered to be the best digital marketing company in Dubai.
- Multilingual SEO
Multilingual SEO offers enhanced content for different users all around the world in different languages. Through this, you can expand and develop your market in different areas. For example, if you have a blog and you want to develop it and increase the number of your target audience, then you create the same blog in multiple languages. This will help in increasing the people who are actually interested in your content. If you are looking to hire content writers then, you can opt us as we also provide content writing services.
For this, you have to do deep research about what kind of people will actually be interested and what kind of language they speak. For example, if your blog is about European football then your target audience will be United Arab Emirates, England, Spain, France, Germany, Qatar, and India. In this case, you should create your blog in Arabic, Spanish, French, German, and English. This will be advantageous as this will help you grow your blog.
- Nano-influencers
The rising of nano influencers on social media is expeditiously increasing. People are genuinely expanding their skills whether in music, art, fitness, or sports. The number of YouTube channels about various talents is vastly growing.
If you are a beginner and want to grow in digital marketing just create an Instagram page, or a YouTube channel or a start blogging on whatever skill you want because you have no idea people might actually be looking for it.
For this, follow someone who has become “the someone” in recent years just by posting his/her talent.
- Alternative SM Channels
Apart from Facebook, YouTube and Instagram, other social media channels are growing like crazy. People are actually advertising on apps like Snapchat and Pinterest. Snapchat is a place where you can post anything you want just by clicking a single picture so why not advertise your product or service on it. You might actually grow your business more than what you’re trying to do on Facebook.
Pinterest is a place where people get inspired; they look for goals for their future. Like people look for a perfect kitchen or perfect furniture for their living room so why not provide them what they need. Now, you don’t have to link directly there, you have to be subtle. Just click a picture of your furniture, post it and add a link on the bottom of it, which is called indirect marketing.
- Responsive search ads
Search engines like Google and Bing allow the digital marketers to advertise their products, but it’s really mood-killing when you excitedly click on the ad and they tell you that your phone needs an upgrade or a new application.
This has been updated and now the ads are receptive, they actually take you to the site of the digital marketer where you can buy his product or hire his service.
- Shoppable posts
Digital marketers on Instagram have really advanced their game. Not only they post their product but also they provide the price and “Where to buy” option to their followers which is really amazing because people might buy those products in the heat of the moment.
So, if you are a digital marketer of clothes, you just have you a picture in which model is wearing one of your products and provide clickable buy options and price.
- Vlogging
People are really getting smart while selling their product or service, instead of just posting a picture; they are making videos of their products. Like videos on how to use them, unboxing them and also the reviews of people who have used their products. This can be done through YouTube and IGTV feature of Instagram.
Vlogging can help you share your experience, your skills, and talents and you will be surprised by how many people, in fact, watch it and follow you.
- Direct messaging
As a digital marketer, you can reach your customers through various search engines, DMs on Instagram and the most trending in digital marketing is Gmail promotions. By reaching the consumers directly and by being responsive to them, that is, replying to them and answering their queries can help you grow your business.
Conclusion
Digital marketing trends change from time to time and as a digital marketer you have to go with the flow and accept the changes and enhance your business through them. Whether it’s by social listening or by direct messaging, you just have to focus on the way to sell your product to target a genuine audience.
Using the tools when they are trending is the most advantageous thing you can do to increase the wealth of your business. So, to be a smart digital marketer and use even the few of the above mentioned digital marketing trends, you can develop your business and multiply your consumers.
