ByBusiness owners might not be aware of a potential market in Dubai, U.A.E. This city has many industries, people with plenty of money and character all its own. It is similar to Las Vegas but on a bigger scale. Like Las Vegas, the Middle Eastern desert city attracts tourists and offers something for many different cultures and types of people. If you want to capture that diverse market, you will want to optimize your website so that it targets residents and tourists of Dubai. Here are ways to attract Dubai customers to your site.
- Multicultural Pictures – Pictures always tell a story about your brand. If you choose pictures that show a variety of people, you are more likely going to attract different types of people in Dubai to your site. Others will tell their friends and family about how your pictures feature many cultures and customs. That will bring more people to your site. You also might want to have a video on your site that shows the diversity in your brand.
- Feature Dubai in Blogs – On your site, you will want to have a blog. In the blog, you can feature Dubai. You could write about different tourist sites. You could talk about different neighborhoods. You might want to discuss food delicacies found in Dubai. Your blogs also might list traditions or festivals in Dubai. Depending on what you sell or what service you provide, you can find a way to discuss Dubai in your blogs. This will spark interest in your company from those in Dubai. They will begin to read your blogs and visit your website for new information. You might offer Dubai people to write for your blog to add to the interest.
- Dedicate a Page to Dubai – When building your website, you might want to have a page dedicated to Dubai. For example, you could list services available to people in Dubai. You could showcase products geared specifically for Dubai on a separate page. On this page, you can make the headers target Dubai specifically. This dedicated page will allow search engines to find you when people are looking for companies who can support Dubai or who sell to Dubai. You can attract multicultural people by what you offer on that page.
- Broaden Your Headers – On other pages, you will want headers that would appeal to all people whether they are in Dubai or somewhere else. If you use wording that attracts many cultures, you will be sure to hit the right people in Dubai and appeal to the city’s multicultural features. For search engine optimization to work effectively, you have to use the right headers. Therefore, you need to optimize your headers to attract your target audience and the audience you want from Dubai. If they are the same, then, you will be successful. If they are different audiences, using broad terms in your header, you are more likely to get the people you want from both audiences.
- Translate Your Site – To appeal to many different people in Dubai, you will want to translate your site into several languages. The more languages available to the searcher, the more likely they will want to use your company. You will appeal to a number of cultures just by having different languages. This is not something easily done, but the time and money needed for the translating could pay off for you by landing you those clients or customers from different countries, including U.A.E.
